The Rocket wasn’t just a hockey player, as he once said of himself. He was also a beer rep, doing public relations work for Dow Breweries, which was owned by Carling-O’Keefe when Rocket was involved. I wonder how Molsons felt about that.
Dow would eventually become owned by Molsons in the mid-sixties, but closed shop after several dozen people who had been drinking at least 24 Dows a day suddenly died from heart failure. It was found that Dow contained cobalt sulfate, which apparently isn’t good for your health.
My thinking is, anyone who drinks 24 beers a day, regardless of the brand, might suffer heart failure at some point. I’ve come to this conclusion even though I’m not a doctor.