Aside from being a member of the media, how could you get into this place FOR FREE?
You got a job there and used your pass.
Stewart Cummings, whoever he is (or was), worked at the Montreal Forum during the 1963-64 season. This was his pass to get in, although it didn’t entitle him to a seat. He also had to pay tax on it.
And if he still worked there in following years, along with every Habs game and practice, he could have used it to see the Beatles, who played the Forum on February 8, 1964, or the Rolling Stones in 1965, plus numerous circuses and Ice Capades and wrestling and all kinds of stuff, .
A pass like this was pure gold.