When Clarence Campbell suspended Maurice Richard for the remaining three games of the season and all of the playoffs in March of 1955, he was not a popular man.
And of course Clarence wasn’t popular. His suspension of the Rocket was incredibly harsh, although Maurice did whack Bruins d-man Hal Laycoe a bunch of times with his stick after Laycoe had high-sticked him (which called for five stitches), and there was that coldcocking of linesman Cliff Thompson with a punch or two. But I digress.
Richard fans took to the streets, and as we all know, trashed shops along several blocks of Rue Ste. Catherine, which forever after became known as the Richard Riot, or the St. Patrick’s Day Riot.
But there was more than just smashing and looting. Only ordinary greaseballs just smash and loot.
One disgruntled Habs fan came up with a much more creative protest – design, print and cover Campbell’s (no relation to Clarence) soup cans with Maurice Richard labels, and for a short time after the incident, various stores sold their tomato soup this way.