The first time I went to the Montreal Forum I was about 13 or so, and what really stood out for me, aside from the logos at centre ice and the magical red colour of the players’ sweaters, was the scoreboard that had British Consols cigarettes ads around it.
I’m pretty sure that at some point after I got back to Orillia I got my hands on some British Consols and smoked them. Maybe it was a few years later. But anyway.
If British Consols were good enough for the Montreal Forum, they were good enough for me.
I was already smoking at my CYO dances by then, and sometimes smoked cigars behind my coaches’s backs on my baseball road trips when I was 12.
But I haven’t smoked in years. Maybe because there’s no ads on scoreboards anymore to sway me.
I saw this great photo recently of the Montreal Maroons from the early-’30s and quickly noticed that British Consols went way back with the Forum and hockey in Montreal.