This little card is an ad for a dinner and auction sponsored by Classic Auctions in February of 2008 in support of the Jean Beliveau Foundation, which helps disabled children throughout the province of Quebec.
It goes without saying just how much I admire Mr. Beliveau and all he is and does, but today’s post is strictly about the picture itself.
I collect old Canadiens sweaters from years gone by, mostly children sizes, and have about 15 of them. It’s sort of a childhood memory thing. But the one the boy in the picture is wearing is the one I’ve been looking for for a long time.
For me, this is the Holy Grail of Habs kids sweaters. It’s from the mid to late 1920’s, when Morenz, Joliat, Mantha, and Hainsworth took to the ice, and this boy’s mom probably paid a buck or two of her hard-earned money for it through the catalogue or local general store. This also predates Roch Carrier’s “The Hockey Sweater” by about 20 years.
I once wrote the Juteau brothers at Classic Collectables and asked them if they see this type of sweater at all nowadays, and the answer was rarely if at all. But I’ll just keep an eye out anyway. Who knows?