Danno, who often comments here, sharing his usual thoughtful insights on all things Habs, has come up with a darn good idea, an idea that corresponds with the festivities surrounding the Canadiens 100th anniversary while also quenching our parched throats at the same time.
All he needs is Molsons to think it’s a good idea too. I don’t see why they wouldn’t.
It began when Danno was lamenting about the good old days of the stubby beer bottle and it morphed from there. Many provinces, not all but many, sell beer in 24 pack cases. And wouldn’t you know it, the Habs have won 24 Stanley Cups. So, thought Danno, why not do the obvious and get Molsons to package their 24 bottles with Cup wins on the labels. Each bottle with a different Cup year.
Danno has even written to Molsons with his idea.
And would it be possible to manufacture stubbies for this limited edition 24 pack, or is that asking too much?
If I was a marketing guy at Molsons, I’d be all over Danno’s idea.
A person can drink like crazy and then pick up the empties off the kitchen table and floor and have instant collectors items! Or sell them on eBay. It’s a win, win situation.
And as an aside, I have a little stubby beer bottle story here http://dennis-kane.com/the-good-old-stubby-beer-bottle/. And it was only just recently I sent it back to my old friend Mike. I looked after it for 25 years, liked it a lot, but I thought it should go back to its original owner.