If It’s About Kids And Hockey Cards, I’m All For It

The Topps Company has sent me this little bit of info regarding their new promotion with hockey cards. I agreed to relay it to you because hockey cards were such a big part of my youth http://dennis-kane.com/i-threw-it-all-away-at-a-hard-brick-wall/, and I hope today’s kids embrace cards the way we did as kids. These little cardboard pictures create memories that last a lifetime, and when it comes to hockey and getting kids interested in hockey through cards, I’m all for it. We don’t see a lot of them playing road hockey anymore, so maybe they can get into cards instead.

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THE TOPPS COMPANY HITS THE ICE WITH THE LAUNCH OF PUCK ATTAX    

New Head-to-Head Hockey Card Game Unveiled Today

 New York, November 17, 2009 – Building off the enormous global success of the Match Attax card game in Europe and the new to market Topps Attax game in the United States, The Topps Company, the leading creator and marketer of sports and related cards, today announced the release of Puck Attax, a new multi-player hockey card game that allows kids to manage their teams and face off against friends in head-to-head action.

The highly anticipated head-to-head card game is available now in Canada and the U.S.

“We are extremely excited to bring the Puck Attax game to NHL fans,” said Warren Friss, VP, Topps Sports and Entertainment. “Hockey fans are some of the most passionate and devoted fans in the world and we believe this new product will capture the excitement and imagination of kids.”

Topps originally developed the Attax game in 2007 with the English Premier League, now the world’s most popular card game.  In April 2009, Topps unveiled Topps Attax, where players battle head-to-head with one another, selecting pitchers and batters to “match up,” the same way that players do in Major League Baseball games.

Each Puck Attax game cards are in the shape of a hockey puck, featuring player image, player name, team logo, position and player ratings. Every NHL team is represented and special foil game cards featuring hockey’s brightest stars are included.  The product includes a starter box, which includes game cards and play-mat, as well as booster packs.

About The Topps Company, Inc.

Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA, NHL and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include “Bazooka” bubble gum, “Ring Pop,” “Push Pop,” “Baby Bottle Pop” and “Juicy Drop Pop” lollipops. For additional information, visit www.topps.com.

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